TECHNOLOGY TRENDS

Microsoft issued a draft of the Windows 7 Technical Guarantee Program to their OEM partners on December 10, gift them exactly one month to provide their feedback before Microsoft finalizes the program details. We managed to obtain a double of the draft, which tentatively refers to the program as the “Windows 7 Upgrade Program”. Let’s take a look at the key points distinct in the draft.

We added a newborn Marketing Materials section, and updated the Important Program Dates section with a newborn start date for the program as well as the Editor’s Note for the Eligible Upgrade Paths and Possible Upgrade Options sections to clarify the issue of upgrading from Windows XP to Windows 7. We added two newborn pages of Q&As on the Windows 7 Upgrade Option program, as well as two newborn screenshots of the raise process. We also added a newborn Official Name section and a newborn Storage Requirements section.

We added a newborn page of Q&As on the Windows 7 Upgrade Option program.

Microsoft finally made a public announcement on June 2 confirming that the Windows 7 Upgrade Option Program will be offered. Of course, we already knew this as far back as November 9, 2008! Back then, it was known as the Tech Guarantee Program. Their OEM partners may publicly acknowledge their participation in the program, but they are still not allowed to market the program or otherwise publicly disclose the program details until June 26, 2009, a date which we announced back in March 19, 2009. Microsoft also revealed the Initial Upgrade Media Fulfillment Date, which we updated in the Important Program Dates section.

We added two newborn pages on the impact of the newborn E & N versions of Windows 7 on the Windows 7 Upgrade Option program, detailing the Eligible Upgrade Paths in Europe, inclusion of a web browser and the Clean Installation Requirement for the upgrade. We added a newborn Marketing Guidance section, which details Microsoft’s marketing plans for the Windows 7 Upgrade Option Program. We also updated the Important Program Dates with a reminder on the launch of the Windows 7 Upgrade Option Program.

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